THE CREATIVE COLLABORATION BETWEEN AGENCIES AND COPYWRITERS
Guest post by our very own copywriter Ally McLaren:
What actually is copywriting, and how does it benefit creative marketing agencies and in turn
their clients?
What is a copywriter?
A professional copywriter is an experienced expert in crafting compelling written content for
marketing materials. These wordsmiths can become a chameleon, taking on board your
business’ goals and values, target audience, industry competitors, and creating a tone of voice
to best represent you.
What content do copywriters create?
Copywriters wear many hats and work on a wide variety of marketing content, including but not
limited to:
● Drafting blogs, articles and press releases
● Writing and scheduling social media posts
● Penning website pages complete with search engine optimisation (SEO)
● Email marketing and newsletters
● Print and digital ad copy
● Headlines and messaging for brand campaigns
● Researching a topic, product, business, industry and competitors
How do agencies work with copywriters?
Copywriters can be hired in-house as a key part of the marketing team, or outsourced to a
freelance writer who can work with various agencies on multiple client accounts.
3 Ravens works with a variety of talented freelance copywriters who can provide the tailored
content to fulfil any creative brief.
What are the benefits of hiring a copywriter?
High quality and consistent messaging that’s tailored to your business and your audience is key
to cementing your brand identity across multiple platforms, boosting growth and engagement,
and helping you to meet goals, such as securing sales. Good written content is vital to a
successful marketing campaign and can be the difference between your business appearing in
search results or a competitor taking the edge.
A professional copywriter has the knowledge and experience to be able to produce impactful
content quickly and efficiently, saving you time and investment. Another vital task that
copywriters carry out is proofreading - proofreading is essential, and copywriters have a keen
eye for spotting mistakes that others may overlook. No one wants to pay for an advert or put out
an important message to their followers only to realise later on that there was an embarrassing
typo, or worse, a piece of incorrect information. From grammar and spelling to consistency,
copywriters can ensure that your copy is professional and completely up to scratch before it is
shared.
Guest post by our very own copywriter Ally McLaren:
Find out more about the services that 3 Ravens offer here:
https://www.threeravens.agency
